Will You Turn In Your Baby Einstein Videos For A Refund?
How many of your little ones have enjoyed those adorable Baby Einstein videos, with cute little animals and sweetly arranged classical pieces? Did you purchase them because the company claimed your baby would be smarter after watching their products? Many parents have done just that, and are now receiving a full refund for their Baby Einstein videos!
It all began in 2006, when the Campaign for a Commercial-Free Childhood filed a complaint to the FTC alleging that Disney’s claim that the videos make your baby smarter fell under false advertising. The CCFC pointed out that the American Academy of Pediatrics recommends that children under the age of two should not watch television, as it may damage a child’s intellectual development.
Baby Einstein’s claims included a promise that babies watching the videos would be smarter, could identify second languages, identify body parts and learn numbers and colors before they were even out of diapers.
Today, Disney is providing refunds to those who purchased Baby Einstein videos between June 5, 2004 and September 4, 2009. If desired, a parent can opt for a Baby Einstein book or CD instead, or receive a 25% discount on future Baby Einstein products. The company has also removed claims from their website and media about their videos making babies smarter.
Do you own Baby Einstein videos? Would you trade them in for a refund, or do your children enjoy them enough that you plan to keep them?
I used to put on a Baby Einstein video when I needed to make dinner and my baby simply didn’t want me to. I didn’t expect my boys to become smarter – they simply enjoyed the videos! I loved them too, with the cute music and animals – PLUS I was able to get a few minutes to cook!